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Connecting the Dots
Zurich Financial Services |
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Coming directly out of Zurich’s own identity, we created
a mnemonic device, a blue dot, to symbolically represent
the idea that Zurich helps people “connect the dots” between
where they are today and where they want to be tomorrow.
The campaign tapped into the universally shared desire to
protect what you have, provide the best for those you love
and prepare for the future.
Ultimately, we produced 16 corporate image TV spots
targeted to four markets: U.S., UK/Europe, Germany
and Asia. Also, a global corporate image print campaign
and a business unit & product level print campaign. And, to
help embed and integrate the new strategy into the Zurich
culture, we created an online film and print library, available
for use by all Zurich business units globally.  
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