Connecting the Dots Zurich Financial Services Today, with more businesses competing in more ways for the same customers, companies have to find a way to stick their heads above the fray and stand for something that connects both rationally and emotionally with their audience. It’s why Zurich Financial Services came to Mangos a few years ago. With aggressive plans for growth and disruptive competitors on all sides, Zurich had to find a powerful way to clarify its brand in the minds and hearts of its audience. When unaided awareness of Zurich tripled in key markets just six months after our campaign launched, we knew we had found a way to do just that.