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Bucks County Workforce Investment Board |
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We knew that not every kid in our target audience had access to the internet. So we hit the streets, creating an ambient campaign that included everything from spray-painted skateboard decks to tear-off posters that looked like traditional “help wanted” ads. We hung the posters in expected places – telephone poles, bulletin boards – but featured unexpected messages like “getting a job is a waste of time” to shock kids into reading the rest.  
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