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Bucks County Workforce Investment Board |
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To get the program going, we first needed to reach the kids. A cynical audience that not only had a hard time envisioning a future that could be more than just flipping burgers but also had a distrust of advertising based on years of exposure. So how could we reach kids who didn’t want to be reached? We gave it to them straight. In language. In attitude. In visuals. Creating a campaign that looks and feels genuine and real.
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