Creative for Creative’s Sake The University of the Arts Viewbook But let’s face it. The book isn’t meant to be a precious coffee-table book. It’s meant to be a hardworking recruiting tool that encourages top students in the country, indeed the world, to apply to UArts. It also needs to speak to parents and guidance counselors. Let them know that UArts offers an education that is academically challenging, nurturing and socially exciting. Anecdotally, we’ve been told the faculty believes this book “takes us to the next level.” Applications? They’re looking good.