Creative for Creative’s Sake The University of the Arts Viewbook To be honest, we’d started off thinking we’d be telling the story of the country’s only university dedicated to the visual, performing and communication arts. We came away knowing that, instead, we would tell the story of an exceptional university dedicated to training the world’s future leaders. This book would be a call-to-arms for prospective students who are original thinkers. Students who see the world differently and are poised to have a major impact on society.