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Why hide your vibe?
Siemens Audiology |
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The strategy was to celebrate the idea of self-expression. This is the hearing aid for people who want to stand out from the crowd.
Our first job was naming. What would resonate with an audience that’s all about being themselves and living life out loud? After a lot of opinionated “white board sessions” a clear favorite emerged – VibeTM. From there we created the Vibe color palette. A paisley print, a leopard print, and a checkered flag pattern were just three of the 19 Vibe cover choices that made the final cut. We also designed the consumer packaging and the selling tools for the audiologist to use.  
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