| Mangos adds Digital Strategist to its team |
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Philadelphia-area ad agency hires John Burke.
Malvern, PA, May 26, 2011 – Mangos, a full service advertising agency, is pleased to announce that John
Burke has joined the company as Digital Strategist.
John is a thought leader in digital and emerging media strategy having led digital planning efforts at Arnold, BBH, and western Canada’s leading full service agency, Habanero. Having started in advertising in 1996 during the initial dot-com boom in New York, John has deep insight into digital consumer behavior. His belief that we need to focus on emerging cultural practices, not just emerging technologies, has helped to produce successful and engaging transmedia campaigns for clients such as Coca-Cola, Bloomberg, Urban Outfitters and Starwood Hotels and Resorts.
Bradley Gast, President and CEO of Mangos, says, “John is a whirlwind of energy and insight into culture today. His understanding of consumer engagement behavior is a perfect compliment to how Mangos is helping its clients forge ahead in these times of great opportunity. I couldn’t be happier to have John join our team.”
You can connect with John on Twitter @justonlyjohn
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| The University of North Carolina’s Kenan-Flagler Business School taps Mangos for global branding assignments |
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Philadelphia-area ad agency selected by top-20 business school.
Malvern, PA, May 24, 2011 – Mangos, a full-service advertising agency, has been selected by The University of North Carolina’s Kenan-Flagler Business School to help with several branding and marketing assignments. Mangos' initial work for the school includes clarifying the school’s positioning and messaging across all of its academic programs. A second assignment includes creating new marketing and advertising materials for the school’s portfolio of five MBA programs, including its newest MBA @ UNC global online MBA program.
UNC Kenan-Flagler selected Mangos to help lead its global branding effort based on the strength of their strategic and creative ability, and their proven experience helping companies tell a consistent story across global markets. Leigh Adam, Executive Director of Marketing and Communications for UNC Kenan-Flagler, explains, “We were seeking an agency that could work skillfully within an academic environment but that had depth of experience with well-known corporate brands outside the U.S. and would appropriately challenge our perspective. Mangos has provided fresh creative concepts grounded in solid strategy that will help UNC Kenan-Flagler distinguish its brand from other top business schools. Mangos has quickly become an extension of our organization, working collaboratively with UNC Kenan-Flagler and other agencies that support us.”
Bradley Gast, President of Mangos, notes, “We’re proud to have been selected by such a well-respected and innovative educational organization, and are eager to help UNC Kenan-Flagler articulate its point of difference in a consistent, unified and unique way.”
About UNC Kenan-Flagler
Consistently ranked one of the world’s best business schools, The University of North Carolina at Chapel Hill’s Kenan-Flagler Business School is known for experiential learning in leadership and teamwork, superior teaching, innovative research and a collaborative culture. Its commitment to developing socially responsible, results-driven leaders distinguishes its programs, which educate people at every stage of their careers. Its innovative programs prepare business leaders to manage successfully in the global business environment.
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| Mangos deepens its digital bench strength |
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Philadelphia-area ad agency hires four new employees
Malvern, PA, March 1, 2011 – Mangos, a full-service advertising agency, is pleased to announce the addition of several new hires in its creative and account management departments.
Colleen Berta – Senior Copy Writer
With almost a decade of experience as a copywriter in both digital and offline marketing media, Colleen has worked on a wide range of accounts, including ING DIRECT, Widener University, CIGNA and ABC Sports. Previously she worked at Aloysius Butler & Clark in Wilmington, DE, and she has a BS in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.
Meghan Cartlidge – Art Director
Meghan is an accomplished art director with deep experience in both the online and offline worlds. Before joining Mangos, she worked with such diverse clients as Sony, Mattel, Northwestern University and the San Diego Padres. She also worked for Abbott Laboratories, where she was responsible for translating relationships between content, visual design, user interfaces and technology.
Stephanie Ruffino – Account Manager
Stephanie brings significant strategic and account management experience to her role at Mangos. Prior to joining the Mangos team, Stephanie worked for Domus, a Philadelphia agency, where she helped implement integrated marketing and branding programs for Lutron Electronics and OKI Printers. She started her career as a media planner in New York City, where she worked for Mediaedge: CIA on national accounts including Pepperidge Farm and Campbell’s Soup Co.
Molly Kier – Account Coordinator
Molly, a recent graduate of Temple University, has joined Mangos as Account Coordinator. Molly has a BA in Advertising, with a special focus in advertising research and social media. She interned at 160over90 and Neff Associates in Philadelphia.
Bradley Gast, President and CEO of Mangos, says, “I’m thrilled to be adding such diverse talent to our agency team. Their digital experience will help us continue to grow and add value for our clients.”
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Mangos Selected by Firstrust Bank
as Strategic Marketing Partner |
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Philadelphia-area ad agency will help build awareness and preference for 3rd generation community bank.
Malvern, PA, September 9, 2010 – Mangos, a full service advertising agency, has been named Agency of Record for Firstrust Bank, the family-owned, privately-held bank serving retail and business customers throughout the Delaware Valley.
Mangos will provide strategic counsel and support Firstrust’s marketing department with overall communications efforts. Kathy Fallon, Senior Vice President of Marketing for Firstrust, cited strategic expertise and results-driven creative as the reasons for choosing Mangos, stating “They have a demonstrated track record of building brands and getting results and they are the kind of marketing partner that will help us continue to be successful.”
Bradley Gast, President of Mangos, remarks “We are proud to be selected by such a long-standing, well-respected banking organization and are eager to help Firstrust increase awareness and solidify its position in the communities it serves.” |
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Mangos Honored with Two Gold Awards
in Graphis Design Annual |
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Graphis recognizes Mangos for annual report and cover art design for music CD
Malvern, PA, June 29, 2010 – Mangos, a full-service advertising agency, has been recognized with two Gold awards from Graphis, the premier publication for visual communications worldwide. The awards recognize Mangos’ design for jazz musician Maxfield Gast’s CD “Eat Your Beats,” as well as an annual report created for Bermuda-based reinsurance company Harbor Point.
The cover art illustrations for Gast’s CD were designed to capture the essence of the music, which is a result of the layering of multiple tracks and melodies. The movement of colors within the illustrations underscores the simplicity, complexity and multiple textures that make up the compositions.
Bradley Gast, President of Mangos, says, “The illustrations capture the celebration of sound and rhythm graphically in a way that reflects the audio experience.” He adds, ”This was Mangos’ first foray into the world of cover art, so it’s especially rewarding for us to be recognized in this category.”
The agency also received a gold award for Harbor Point’s 2008 Annual Report, which also won a National Gold ADDY earlier this month. |
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| Mangos wins national Gold ADDY Award |
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Malvern ad agency honored for creative excellence.
Malvern, PA, June 17, 2010 – Mangos, a full-service advertising agency, received another significant award for the 2008 Annual Report it created for the global reinsurance company, Harbor Point. This past weekend, the American Advertising Federation (AAF) announced that it was honoring the annual report with a National Gold ADDY. The ADDY Awards competition is the advertising industry’s largest and most representative competition for creative excellence. This national recognition comes in addition to two international design awards for this work, from Communication Arts and Graphis.
The annual report, entitled “Hold Fast,” uses a nautical theme to demonstrate how Harbor Point has adhered to a core set of business principles to help them weather the economic storms of 2008. Bradley Gast, President of Mangos, cites “This annual report needed to balance a tone of pragmatism about the difficult economic environment of 2008 with a sense of confidence and optimism regarding the future. ‘Hold Fast’ achieved both brilliantly.”
Mangos was also recently honored with four Healthcare Marketing Report (HMR) Awards. Three of the HMR awards (two silvers and a bronze) were for work developed on behalf of Siemens Healthcare, headquartered in Erlangen Germany. The fourth HMR award was for an outdoor campaign created for Main Line Health, an integrated healthcare system serving the western suburbs of Philadelphia. |
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Mangos Selected by Precyse Solutions
as Strategic Marketing Partner |
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Focus will be on increasing awareness and preference for the Precyse brand.
Malvern, PA, May 11, 2010 – Mangos, a full service advertising agency, has been selected to provide strategic business consulting and marketing services to Precyse Solutions, a leading provider of medical transcription, coding and health information management technology solutions to the healthcare provider marketplace.
Mangos will be advising Precyse on specific marketing and branding tactics and will be supporting Precyse’s overall communications efforts. Robert Turk, Corporate Vice President of Marketing and Communications for Precyse, is excited to be working with Mangos, “They are smart in our space and very clever. They do impressive work and they have remarkable strategic abilities. Mangos’ involvement with Precyse at this time in our business lifecycle will ensure that our future direction is flawlessly executed.”
Bradley Gast, President of Mangos, echoes Turk’s comments. “Our job is to increase awareness of Precyse as a leading brand that offers the best solutions for the management of health information.” Gast adds, “ARRA spending, healthcare reform and the HITECH Act create a very dynamic environment and our challenge will be to put a spotlight on Precyse and its advanced technologies.”
In addition to healthcare clients, Mangos serves clients in the technology, financial services and consumer products markets. |
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| Mangos Honored with 8 ADDY Awards |
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Malvern agency wins in four different categories.
Malvern, PA, March 15, 2010 – Mangos, a full-service advertising agency, was honored with 8 ADDY awards at last week’s Philadelphia Ad Club award ceremony. Spanning a variety of media, including television, interactive, outdoor and collateral, Mangos was recognized with four gold and four silver awards.
Mangos’ integrated campaign for the Bucks County Workforce Investment Board (WIB) received six ADDYs. Designed to help at-risk youth get out of dead-end jobs and into real careers, the work takes a no-nonsense, straight-forward approach. The website, which received a silver award, appeals to this jaded generation by featuring case stories of real kids telling real stories, as well as a You Tube channel and other social media components. The campaign also included a powerful poster campaign, which won three golds and two silvers, encouraging the youth to turn their lives around.
Mangos also received a silver award for a global television spot created for Cannondale bicycles. The spot, which ran during the Tour de France, resulted in a 42% increase in Cannondale web visits during this important sporting event. It was part of an integrated campaign designed to reestablish Cannondale as the bicycle company that fights to be different – not for the sake of being different, but for the sake of being the best.
And the agency also received a gold ADDY award for Harbor Point’s 2008 Annual Report. This recognition comes in addition to two international design awards for this piece, from Communication Arts and Graphis.
Bradley Gast, President of Mangos, observes, “While we’re always thrilled to be recognized by our peers for our creative, what gives us the greatest satisfaction is when our clients feel the communication has served their purpose in the way that they want.”
The ADDY Awards competition is the industry’s largest and most representative competition for creative excellence. Sponsored by the American Advertising Federation (AAF), the awards are designed to honor advertising excellence and to cultivate the highest standards in the industry.
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| Mary Ann Sesso Joins Mangos |
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Malvern ad agency hires industry veteran as Vice President, Account Management.
Malvern, PA, February 18, 2010 – Mangos, a full-service advertising agency, is pleased to announce that Mary Ann Sesso has joined the company as Vice President, Account Management.
Sesso brings a great deal of consumer and B2B experience to her new role. She has managed integrated marketing campaigns for the Pennsylvania Department of Tourism & Economic Development, Prime Retail, Montefiore Medical Center, Penn Mutual, Oki Data Americas and many hotel, travel and casino destinations in the U.S. Sesso is well known in Philadelphia advertising circles. Mary Ann was most recently a Group Account Director at Domus and prior to that, an Account Director at Red Tettemer. Earlier in her career, Sesso was joint owner of Elkman/Alexander & Partners, an engagement that followed a long relationship with Earle Palmer Brown.
Bradley Gast, President and CEO of Mangos, cites “Sesso’s strategic abilities, broad-based experience and passion for the business will be a tremendous asset to Mangos and its clients.”
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| Mangos Honored with 6 HMR Awards |
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Recognition for creative work developed for global leaders Siemens and Olympus.
Malvern, PA, May 5, 2009 – Mangos, a full-service advertising agency, captured six awards in the 26th Annual Healthcare Advertising Award competition, sponsored by the Healthcare Market Report, the National Newspaper of Healthcare Marketing.
Mangos distinguished its work from that of more than 3600 entries in the competition and was honored with three gold, one silver, and two bronze awards. The Mangos awards centered on large-scale projects created for engineering giant Siemens Healthcare and endoscopic solutions provider, Olympus America, Inc.
Included in Mangos’ winning submissions were advertising and collateral for two new hearing aids from Siemens: Vibe and Life. Targeting a distinct consumer mindset, Mangos positioned Siemens Vibe as a fashion statement for people who aren’t afraid to stand out. And the brochure they created for Siemens Life, which won a gold, positioned that product as a discreet option for people who appreciate style and design.
Mangos’ campaign for Siemens new molecular imaging technology, IQ·SPECT, was also recognized with a gold. The integrated campaign, which included print advertising, sales materials and an animated video, demonstrates why quicker, more accurate data acquisition is the smart choice when it comes to SPECT imaging.
HMR also gave a gold award to an innovative trade show “sculpture garden” of larger than life endoscopy devices, which Mangos created for Olympus. Additionally, a brochure to help launch Olympus’ consulting services to healthcare providers received praise.
Bradley Gast, President and CEO of Mangos, remarks, “Because the world of healthcare is a complex one, our clients appreciate the fact that we have experience across the healthcare continuum, from complex imaging technology and drug distribution to healthcare information systems and patient care.”
The six HMR awards are added to the 15 ADDY (Philadelphia Regional Ad Club) awards earned by Mangos earlier this year. |
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| Mangos Wins Two Gold Awards |
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Creative work results in two gold Medical Marketing & Media awards.
Malvern, PA, November 19, 2008 – Mangos, a full-service advertising agency, recently received two prestigious gold awards from Medical Marketing & Media (MM&M), a leading healthcare publication. The competition recognizes exceptional creativity and effectiveness in healthcare marketing. Mangos entered the competition for the first time this year, and was the only agency to be honored with two awards.
Mangos was recognized with gold level awards for advertising they created for the audiology division of Siemens Healthcare. Winning “Best Individual Product Advertisement in Professional Press” was the Why Hide Your Vibe? double page spread ad. Bradley Gast, President of Mangos, explains that their creative strategy was “to help people care less about wearing something that most people firmly believe is a sign of old age. Our objective was to generate excitement about a product that would appeal to a younger, hipper, untapped audience.”
The second gold MM&M award going to Mangos was “Best Product Launch Advertisement/Campaign in Professional Press.” Mangos took the top prize for a series of ads that featured the hearing aid morphed into objects representing an active lifestyle, including an exercise bike, a fishing rod and a garden trowel. One of the MM&M judges praised the work for its “simple brilliance of using the system as hero but linking it to the patient benefit.” Gast explains that their approach was “to bypass the typical features and benefits angle and focus instead on positioning the product as the perfect solution for people with active lives.”
Mangos has received outstanding response to its work in 2008, winning not only the two gold MM&M awards, but also 11 Healthcare Advertising awards from HMR, and 11 ADDY awards in 2008.
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| Mangos Racks Up 15 ADDY Awards |
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"Best of Mixed Media" goes to Malvern agency.
Malvern, PA, March 10, 2009 – Mangos, a full-service advertising agency, was honored with 15 ADDY awards at last week’s Philadelphia Ad Club award ceremony. Winning the “Best of” category for Mixed Media, Mangos was also recognized with an additional eight gold and six silver awards.
Mangos’ integrated Hi-MOD campaign for Cannondale bicycles drew the same positive review with the ADDY judges as it did with Cannondale customers. Recognized with the “Best of Mixed Media” award, the Hi-MOD launch leveraged Cannondale’s reputation for bucking convention and played on the largely male customer base by casting the new bike, with the its sleek curves and elegant design, as “Miss November”. A variety of touch points – publication inserts, online and print ads — were used to drive traffic to an innovative microsite. Bike dealers also got in on the fun and were provided with special kits for decorating their display windows.
Creative work for four additional Mangos clients – Siemens Audiology, Siemens Molecular Imaging, National Museum of American Jewish History and Harbor Point Re – won gold and silver awards as well.
Bradley Gast, President of Mangos, observes, “People respond to how a product or company makes them feel. Gast continues, “Each Mangos campaign recognized with an ADDY has a strong, human dimension to it: a Siemens hearing aid positioned as a fashion accessory; Harbor Point’s annual report designed as a ‘field guide’; and a museum as the medium to tell the quintessential life story of American immigration.”
The ADDY Awards competition is the industry’s largest and most representative competition for creative excellence. Sponsored by the American Advertising Federation (AAF), the awards are designed to honor advertising excellence and to cultivate the highest standards in the industry.
Cannondale Case Story
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The Colburn School Selects Mangos
as Agency Partner |
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| Zipper Hall at The Colburn School |
(Photo by Foaad Farah) |
Legendary Los Angeles performing arts institution looks to Mangos for fresh identity campaign.
Malvern, PA, September 4, 2008 – Mangos, a full-service advertising agency, is partnering with The Colburn School, a prestigious performing arts school located in the Los Angeles, CA cultural corridor.
The Colburn School consists of two divisions: The Colburn Conservatory of Music (a highly selective college offering classical instrumental music at the baccalaureate and post-baccalaureate levels) and The Colburn School of Performing Arts (an open enrollment community school with music, dance, drama and early childhood programs). Mangos has created a new visual identity for the school that, in President and CEO Miguel Angel Corzo’s words, “will speak to the extraordinary place that Colburn is and the importance of classical music education to contemporary society.” Other tactics will include their online presence, advertising and event promotion.
Corzo explains why Mangos was chosen from a national field of contenders: “What attracted us to Mangos was their team of highly creative individuals who listen carefully and produce thoughtful, provocative and memorable messages.”
Bradley Gast, CEO of Mangos, relays that his team is excited to work with The Colburn School. “As creators, we are thrilled to be working with an organization that is itself a wellspring for creative expression. We aim to bring to life, in words and images, the explosive creativity of the Colburn students, dedication of the Colburn faculty and the richness of the Colburn vision.”
Corzo holds a passionate view of the significance of classical music education in today’s world: “In contemporary society, classical music education is a road to enrichment, enjoyment and creative endeavors in all walks of life.”
The initial pieces of The Colburn School’s identity campaign will debut in late 2008.
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| Mangos Captures 11 HMR Awards |
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Prestigious healthcare advertising competition recognizes innovative product launch campaigns created by Mangos.
Malvern, PA, May 8, 2008 – Mangos, a a full-service advertising agency, took home eleven awards in the 25th Annual Healthcare Advertising Award competition, sponsored by the Healthcare Market Report, the National Newspaper of Healthcare Marketing.
Selected from a field of over 4400 entries, Mangos captured 3 Gold, 3 Silver, 2 Bronze, and 3 Merit awards, an impressive yield for a first-year entrant in the prestigious competition. The recognized work was for global engineering giant Siemens Medical Solutions and Olympus America, Inc. a global leader in endoscopic solutions.
Selected for Gold-level awards were campaigns created for three different product launches for Siemens Medical, including the launch of a revolutionary new hearing aid, the launch of a next generation CT scanner, and the world’s first HD•PET technology. The silver, bronze and merit awards also featured work for Siemens Medical Solutions as well as Olympus America, Inc. Mangos’ reputation for delivering innovative, integrated creative approaches was demonstrated in the HRM awards: Mangos was recognized for work across a variety of media including television ads, magazine ads (both single and series formats), brochures, and videos.
Bradley Gast, President of Mangos, remarks on the agency’s approach in healthcare, “Mangos has been engaged with healthcare clients for well over a decade. Our work has succeeded in this highly technical space because we bring humanity to it. This approach has enabled our clients to stand out in the crowded healthcare marketplace.”
The eleven HMR awards are added to the eleven ADDY (Philadelphia Regional Ad Club) awards given to Mangos in March of this year.
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| Mangos Takes Home 11 ADDY Awards |
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Agency’s creative talents recognized with
four gold and seven silver awards.
Malvern, PA, March 12, 2008 – Mangos, a full-service advertising agency, took home 11 ADDY Awards at the annual Philadelphia Ad Club event.
Three of the gold awards won by Mangos recognized the innovative B2B launch package developed for the Siemens SOMATOM Definition AS, a revolutionary CT scanner developed by global engineering giant Siemens Medical.
Mangos also was recognized with a gold ADDY award for its creative work aimed at consumers: a four-color spread ad for Cannondale Bicycle Corporation.
Collateral design and identity work for the University of the Arts garnered four silver ADDYs and another silver ADDY was awarded to Mangos for a gift package designed for the National Museum of American Jewish History groundbreaking ceremony. Two additional silver ADDYs recognized work created for the Penn Jersey She Devils Roller Derby and a self-promotional holiday card Mangos designed for its own clients and partners.
Bradley Gast, President of Mangos, views the awards recognition as, “a testimony to our innovative clients who are developing entirely new playing fields within their product categories. Their innovation feeds our creativity.”
Mangos will advance to the District 2 level competition, which includes regional winners from 5 Mid-Atlantic States and the District of Columbia. The ADDY Awards competition is the industry’s largest and most representative competition for creative excellence. Sponsored by the American Advertising Federation (AAF), the awards are designed to honor advertising excellence and to cultivate the highest standards in the industry.
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