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Open for Business
PFPC |
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We also created an external print campaign targeted to the “C” level at financial services institutions. It spoke to the need for a new kind of outsourcing partner. One that could be as agile, flexible and responsive as PFPC’s customers have to be in these days of constant change.
And, since we knew that the success of PFPC’s transformation would be measured by the way the phone was answered, the power of a strong sales presentation, or the easy ability to navigate the PFPC product offerings, we didn’t stop our work until every part of the company reflected the new brand position.  
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