AIGA Permanent Collection
includes UArts |
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Mangos, was recently selected by the American Institute of Graphic Arts (AIGA) as part of their 365 Annual Design Competition for our demonstration of “best work” in promotional design and advertising brochures. Two of our pieces for The University of the Arts (UArts): The UArts President’s Report, “Vergency,” and The Miguel Angel Corzo Center for the Creative Economy vision brochure won from a field of 4,700 entries. Both selections will be part of the AIGA Design Archives permanent collection and also join the traveling exhibition scheduled to debut in late 2008.
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| DRI Porsche Premier Dealer |
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1 of only 25. I think most of us would like that distinction. Or would we? I guess it depends on what the group of 25 represents.
Fortunately for Don Rosen Imports, it means prestige.
Recently, Don Rosen Imports was recognized as 1 of only 25 North American Porsche dealers named to this year’s list of Porsche Premier Dealers. The Porsche Premier Program recognizes dealers who consistently go above and beyond their devotion for the Porsche brand and even more importantly their customers. This designation just further solidifies how much the people at Don Rosen Imports not only love cars but also what they do. Just another accomplishment to add to an impressive list that is quickly growing. 2008 Porsche Premiere Dealer, Best Place to Work in 2007. It sounds like they’ve stumbled on a pretty good formula for success.
So for all you Porsche aficionados in the area, I think you may owe it to yourself to take a drive to Conshohocken and see what the fuss is all about.
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| Ripe Mangos |
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How ripe is Mangos these days? Ripe enough to be featured in the March issue of Philadelphia AD NEWS Magazine. We’re all juiced up about creating integrated, bold and innovative communications for some exciting clients. Check it out.
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AROUND THE CAMPFIRE:
Putting Politics on the Shelf |
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Political ad season is upon us. I have a recommendation.
Instead of candidates spending kajillions of dollars on ads that trash each other and infuriate us – while not telling us anything close to the truth anyway – why not just turn the whole thing over to Consumer Reports? No more ads. No more debates. No more kiss-the-baby photo ops. No more $10,000 a plate chicken dinners. Just Consumer Reports.
Think about it. Consumer Reports is the country’s ultimate watchdog and whistleblower. Its mission is to “test, inform and protect.” It doesn’t accept advertising and won’t take donations from corporations. It’s squeaky clean.
After all, what more important purchasing decision do we have than the one that puts a new product, I mean President, into the White House every four years? So why not have Consumer Reports take over the whole process to make sure we don’t get ripped off and buy something just because it’s been awarded the most prominent shelf space?
 Here’s how it might work. Consumer Reports mystery shoppers could be anonymously embedded with each candidate’s staff. They’d be there from the start of the manufacturing process right through distribution. So we’d get unbiased, independent information on reliability, accuracy, ability to stand up under pressure, and overall value.
Consumer Reports could conduct safety-related tests for things like emergency handling and number of dangerous blind zones. So we’re alerted to potentially hazardous features, like stubborn unwillingness to ever change course no matter how much evidence suggests the need to do so.
In a test lab situation, a candidate’s claims could be independently evaluated. Tests could include knowledge of world geography. World history. World religion. World economics. And how many seconds elapse before the candidate answers a question other than the one actually asked.
Candidates would be ranked from Highly Recommended to Not Recommended. Any candidate judged Not Recommended because of poor testing performance would be subject to recall.
This type of independent rating system would lead to prompt and responsible action to remove an unsafe product from the lives of decent American citizens.
It just might work. What do you think?
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| Cannondale Lodge |
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Nestled among steep mountain slopes and rocky forest trails, you’ll find
Tarrywile Lodge. Home to two of Cannondale’s newest mountain bikes – the
all-mountain Moto and the trailblazing Rize.
To showcase these new bikes – which allow you to glide over hill and dale
like a deer and remain as sure-footed as a mountain goat – Mangos and
Cannondale teamed up with Spun Studios to create “the biggest steamin’
turdpile ever built by man or beast.” Or in other words, a campy, kitschy
web site designed to showcase the bikes in their natural habitat. The
“lodge” is the perfect place to kick back, pour a brandy, watch some
entertaining (yet educational) videos and check out some stuff about
Cannondale’s new product offerings.
Thanks to Steve Belkowitz for keepin’ it real in the photos.
Cannondale – The Lodge
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| A Mangy Muse. |
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Or, how a recent grad landed a coveted spot in the Graphis Annual.
Inspiration. Creative people seem able to find it just about anywhere. In high art or pop culture. In the outside world or the inner psyche. In loud music or a quiet moment. But for me, inspiration came in the form of something completely unexpected: a mangy, flea-ridden dog.
Before you get too disgusted let me explain. Between my last two semesters at Philadelphia University, I studied design in the Dominican Republic. Stray dogs run rampant on the island but the people who live there are so used to seeing them that they might as well be invisible. But for the members of my group at school the roving packs of hungry, dirty dogs were impossible to ignore.
 Since our major assignment was to develop a product that would somehow benefit the Dominican Republic, we thought, “why not do something for the dogs?” We created a non-profit organization called “Viralata,” which means “dog of the street” in Spanish. Viralata’s purpose was to create and sell dog clothing at boutiques in the U.S. in order to raise awareness about the stray dog situation in the Dominican. The profits from clothing sales would be used to get the homeless dogs spayed and neutered. Over time, Viralata’s efforts would help drastically reduce the island’s dog population.
To bring Viralata to life, my group – which consisted of graphic, textile and fashion design students – created a series of textile prints using bright colors and patterns that reflected the Dominican culture, then used the fabrics to develop a line of dog clothing. To give Viralata a “face”, we also created a company logo and a hangtag for the garments.
My main role was to design the logo, which would be used on everything the company produced. The logo design was inspired by many things I saw during my travels in the Dominican. Ancient cave paintings. Colorful market places. Locally made clothing. As a result, the logo looks and feels like the Dominican culture; it features bold patterns and a highly stylized dog that has the simplified, abstract look of a cave painting.
By soaking up the Dominican culture, I was able to create something both artistic and practical. Not only was our project a success overall; the Viralata logo was recently published in the Graphis New Talent Annual ‘07/’08.
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| Mangos Captures 11 HMR Awards |
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Prestigious healthcare advertising competition recognizes innovative product launch campaigns created by Mangos.
Malvern, PA, May 8, 2008 – Mangos, a a full-service advertising agency, took home eleven awards in the 25th Annual Healthcare Advertising Award competition, sponsored by the Healthcare Market Report, the National Newspaper of Healthcare Marketing.
Selected from a field of over 4400 entries, Mangos captured 3 Gold, 3 Silver, 2 Bronze, and 3 Merit awards, an impressive yield for a first-year entrant in the prestigious competition. The recognized work was for global engineering giant Siemens Medical Solutions and Olympus America, Inc. a global leader in endoscopic solutions.
Selected for Gold-level awards were campaigns created for three different product launches for Siemens Medical, including the launch of a revolutionary new hearing aid, the launch of a next generation CT scanner, and the world’s first HD•PET technology. The silver, bronze and merit awards also featured work for Siemens Medical Solutions as well as Olympus America, Inc. Mangos’ reputation for delivering innovative, integrated creative approaches was demonstrated in the HRM awards: Mangos was recognized for work across a variety of media including television ads, magazine ads (both single and series formats), brochures, and videos.
Bradley Gast, President of Mangos, remarks on the agency’s approach in healthcare, “Mangos has been engaged with healthcare clients for well over a decade. Our work has succeeded in this highly technical space because we bring humanity to it. This approach has enabled our clients to stand out in the crowded healthcare marketplace.”
The eleven HMR awards are added to the eleven ADDY (Philadelphia Regional Ad Club) awards given to Mangos in March of this year.
About Mangos
Independently owned and operated since 1977, Mangos is a full-service advertising agency located in Malvern, PA. Clients in the United States and Europe turn to Mangos to make complex business issues and messages simple, human and relevant. Mangos has earned a reputation for creating award-winning work that delivers proven business results.
Samples from the Mangos portfolio can be viewed at mangosinc.com.
Media Contact:
Jackie Gelman
Mangos Inc.
10 Great Valley Parkway
Malvern, PA 19355
610-296-2555
jgelman@mangosinc.com
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| Mangos Takes Home 11 ADDY Awards |
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Agency’s creative talents recognized with
four gold and seven silver awards.
Malvern, PA, March 12, 2008 – Mangos, a full-service advertising agency, took home 11 ADDY Awards at the annual Philadelphia Ad Club event.
Three of the gold awards won by Mangos recognized the innovative B2B launch package developed for the Siemens SOMATOM Definition AS, a revolutionary CT scanner developed by global engineering giant Siemens Medical.
Mangos also was recognized with a gold ADDY award for its creative work aimed at consumers: a four-color spread ad for Cannondale Bicycle Corporation.
Collateral design and identity work for the University of the Arts garnered four silver ADDYs and another silver ADDY was awarded to Mangos for a gift package designed for the National Museum of American Jewish History groundbreaking ceremony. Two additional silver ADDYs recognized work created for the Penn Jersey She Devils Roller Derby and a self-promotional holiday card Mangos designed for its own clients and partners.
Bradley Gast, President of Mangos, views the awards recognition as, “a testimony to our innovative clients who are developing entirely new playing fields within their product categories. Their innovation feeds our creativity.”
Mangos will advance to the District 2 level competition, which includes regional winners from 5 Mid-Atlantic States and the District of Columbia. The ADDY Awards competition is the industry’s largest and most representative competition for creative excellence. Sponsored by the American Advertising Federation (AAF), the awards are designed to honor advertising excellence and to cultivate the highest standards in the industry. |
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| Across the Board Staff Additions at Mangos |
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Ad agency expands account management, creative, and production
teams to meet needs of diversified portfolio.
Malvern, PA, March 6, 2008 – Mangos, a full-service advertising agency, has recently added seven staff members to its ranks. The increase in resources comes as a result of a steady increase in work volume and the agency’s growing portfolio of clients. CEO and President Bradley Gast notes, “Our clients have been quite successful this past year and are involving us in some very exciting work. We’re proud to have the opportunity to help our clients prosper.”
Joining Mangos are two veterans of the business: Dan Kanak, is now Vice President, Account Management, and is heading up key accounts Cannondale Bicycle, The University of the Arts, and Haverford. Dan previously worked for Thomas Advertising and Group Two Advertising. Assuming a Senior Copywriting position is Arijit Banerjee, whose extensive agency writing experience makes him a critical new member of the creative team.
The list of recent hires also includes an infusion of young talent: Derek Miller and Alexa Couphos are both new Assistant Art Directors, and Kavita Patel and Brooke Clifton serve in Assistant Account Manager roles. Managing project deliverables and timetables is a new Assistant Production Manager, Laura Metzler.
Major projects are underway at Mangos for 2008 including the global launch of four new products for Siemens, a branding and launch campaign for the National American Museum of Jewish History in Philadelphia, and a global launch of two new mountain bikes for Cannondale.
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