| Through the eyes of a pro |
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Mangos recently created a brochure for Olympus’ latest, high-end, professional DSLR camera. And what better way to tell the story than through the eyes of a pro. The brochure featured four award-winning photographers from Olympus’ Visionary Program. We put the new camera in each of their hands, with the freedom to shoot whatever they wanted. The results were exceptional.
Click here to flip through the brochure and see the amazing shots.
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Don Rosen Imports launches
new iPhone app. |
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We recently worked with Don Rosen Imports to develop an iPhone app for each of their car dealerships. The app allows you to browse inventory, request a service visit, order a part or even set up roadside assistance – all from the palm of your hand.
Check out the demo we created to see the app in action.
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Cephalon Annual Report
honored by LACP |
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The 2009 Annual Report that Mangos created for Cephalon was recently honored by the League of American Communication Professionals (LACP). LACP selected the report as the gold winner for pharmaceutical companies with $100 million - $1 billion in annual revenue.
In addition to developing both a printed and an interactive version of the annual report, Mangos also created a new Cephalon brand campaign which launched last spring. The campaign included both internal and external tactics, including print ads, a flash element for their website and an employee screensaver.
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| Well ahead. |
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Mangos is working with Main Line Health to enhance its brand and move its new identity and position into the marketplace. As part of the program, Mangos has developed a new position, a new logo and an integrated campaign that launched regionally in early September. The campaign includes radio, print, online, out of home and direct mail, and it supports both the health system and its member hospitals.
The premise behind the new Main Line Health campaign is that it is time to engage in a real discussion with consumers about the critical healthcare decisions they have to make every day. MLH provides straight-up information to help our community make the best choices — for themselves and their families.
Stay tuned. There’s more to come.
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| What Don’t You Want To Do Today? |
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That’s the question My Way, a new non-profit service is asking residents of two Philadelphia neighborhoods. My Way was created to serve people 55+ who want to stay in their homes but be free of repairs, chores and errands. They can handle virtually anything on your to-do list, from providing rides to the supermarket to mowing the lawn. Mangos was hired to help launch My Way, and developed a full range of marketing materials, including an identity, website and advertising campaign.
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| Seen and Heard |
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Recently, Philly Ad News asked some of the creatives who worked on this year’s Addy-winning campaigns to answer the question “why is Philadelphia such a hot advertising town?” Check out what Derek and I had to say. Next year’s question: out of the twelve people featured, why was I the only woman?
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| Eat Your Beats |
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When Philadelphia composer/saxophonist, Maxfield Gast, completed his first CD, “Eat Your Beats,” he turned to Mangos for help in bringing his music to life on the package in a way that captured the essence of the tunes visually.
No small task given Maxfield’s approach utilizes layered multiple tracks, melodies, saxophones and other instruments to create a cornucopia of sound that delights, and sometimes surprises, the listener. The compositions are a balance of elements that range from simple to complex, and are woven together with various layers and textures – the perfect ingredients for an intense Photoshop illustration.
“Eat Your Beats” has been embraced by a wide audience on college radio stations throughout the country and has even hit number 3 on the top ten list on SCAD Radio in Atlanta. It’s also been used numerous times as a sting on National Public Radio news segments. It is available for listening and purchase online – on Maxfield’s website, maxfieldgast.com, as well as Amazon, cdbaby, Digg Station and iTunes.
The biggest challenge of this project? Working with my brother. But I’m pleased to say that we’re still talking and even closer now.
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| WIB Poster in Times Square |
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The end of 2009 marked the completion of a major Mangos passion project. Mangos teamed up with The Bucks County Workforce Investment Board to re-brand a unique initiative aimed at giving “at-risk” youth the possibility of a real career. We had the opportunity to create exciting work with a bold point-of-view that this audience could relate to. And at a time when job loss continues to impact this generation and our economy, it was the perfect time to launch the program.
The launch of the initiative in December was not only successful– with new employers who signed up on the spot– but it was truly inspiring to hear first hand from the youth who have the program to thank for helping to turn their lives around.
More on WIB and the 180 launch
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Ndabibi Environmental
Conservation Centre, Kenya |
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Mangos own Bill and Bradley Gast are passionate about Ndabibi Environmental Conservation Centre (NECC), an NGO near Naivasha, Kenya. Since 2005 the brothers have supported key projects to enhance the Centre and its teaching capability: a social hall where students gather for lessons; a solar energy array producing the only electricity for miles; and an 18,000 gallon water retention tank for irrigation, cleaning, and watering the Centre’s livestock.
In the land of Safaris and big game, Maasai warriors, baobab trees, passion fruit and mangoes there is serious environmental degradation. Antiquated farming techniques, deforestation, soil erosion, climate change, and over-population have created an unfriendly landscape and a subsistence livelihood.
Our friend Josphat Macharia is the visionary director behind NECC. He has dedicated his 5-acre property, his time, his energy and his “know-how” to teach his countrymen environmentally sound practices. The Centre is a micro eco-system where sustainability and renewability are practiced daily. We applaud and support Josphat’s energy and efforts.
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| Project Update |
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Recent fundraising efforts have made the purchase of a used “outreach” van possible. This will enable Josphat to spread the word to neighboring and outlying communities.
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| Josphat Macharia, NECC Director, prepping the recently purchased “outreach” van. |
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Posted by Vivian Gast
NECC Project Coordinator |
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Harbor Point honored
with international design awards. |
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“Hold Fast,” Harbor Point’s 2008 annual report has received recognition with two prestigious international design awards. It’s included in Communication Arts 50th Anniversary Design Annual, and has been honored with the highest level recognition, a platinum award in the 2010 Graphis Annual Reports Annual. 2008 was a tumultuous year; our challenge was to create an annual report that walked a fine line between communicating confidence in the future, without appearing to be insensitive to the realities of the current economic environment. It needed to acknowledge the world as it is, without dwelling on it. Our approach, which used the metaphor of a ship’s journal and modest production values, gave the piece an understated, yet impactful look that is especially appropriate in this economy.
Harbor Point’s 2007 annual report was also recognized with a silver award in the 2010 Graphis Annual Reports Annual. The piece repackaged the company’s core values into a “Field Guide for Managing Risk” – a slightly tongue-in-cheek look at the importance of sticking to their underwriting principles.
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| The Good Fight |
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In January 2009, Cannondale launched their Good Fight campaign to the bicycling
community. The campaign focused on the brand's promise that they will fight
to be different, not for the sake of being different, for the sake of being
the best. This overarching message was used across many mediums throughout
the year including print and online ads, videos, television and the website.
The campaign has generated a lot of buzz and has some amazing results to
show for it. When Road Bike Action released their 2010 survey, Cannondale
was listed as the #1 choice among readers for their next road bike purchase when
13% of readers selected Cannondale, up from 8.2% in the 2009 survey.
There had also been major spikes in web activity for Cannondale throughout
the year. During the Tour de France, Cannondale's web traffic increased 42%
over the previous year, due in part to the 30 second TV spot that ran which
featured their Pro Tour Liguigas team.
More on Cannondale.
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| LiveStrong Challenge ’09 |
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For the second year in a row Team Mangos selected the LiveStrong Challenge as one of our “2009 passion projects.” This is the Lance Armstrong Foundation’s signature fundraising event, inspired by Lance and the 28 million people living with cancer worldwide, where participants take to the streets on foot and on bicycles to raise money for the fight against cancer.
Mangos’ 11 intrepid challengers gathered bright and early on Sunday morning, August 23rd at the Montgomery County Community College campus in Blue Bell, PA (the staging grounds for the Philadelphia leg of four US city series). Three walkers tackled the 3.2-mile course: JoAnne Moore, Veronica Bradley, and Jane Gast. And eight cyclists rode the 70-mile loop: Jackie Gelman – Team Captain, Joanne de Menna, Annemarie Armstrong (no relation to Lance), Brooke Clifton, Annie Devinney, Bradley Gast, Bill Gast, and Mangos’ friend, Harlan Glebe.
Captain Gelman was pleased to report that Team Mangos raised over $3,000, that not so much as even a whimper was heard as our well trained Team defeated the demanding course, and that, in true Mangos’ style, the Team crossed the finish line as one. This year the Philadelphia LiveStrong Challenge had 6,500 participants who raised a total of $3,200,000. Well done!
Our heartfelt thanks to all who supported this effort!
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| Elephants love Mangos |
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Designed as a luxury hotel and not an elephant thoroughfare, the Mfuwe lodge
never expected a herd of elephants to storm their lobby each year in search
of mangoes. Read full story
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