Business as Unusual Don Rosen Imports Porsche/Audi Recognizing that it’s not a four-walled experience anymore, we completely restructured the Don Rosen Imports website to not only reflect the new image, but to make interaction as easy as possible. Online ads, select email blasts, and direct mail rounded things out. Of course, creating a different experience can’t happen without internal buy-in. We developed a vision brochure that asked employees to “Drive the Talk.” It was a road map for going from business as usual to business as unusual. We launched the new vision and new campaign in a company meeting to great excitement.