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Business as Unusual
Don Rosen Imports Porsche/Audi |
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Recognizing that car buying is no longer a four-walled experience, we redesigned the Don Rosen Imports website to reflect the new image and make interaction as easy as possible. We also developed online ads, select email blasts, and an iPhone app that lets users browse inventory, schedule a service visit, order a part or even request roadside assistance.
In the spring of 2010, we worked with the client to create DRIVE, the Don Rosen Imports Video Event. This online contest drove customers and fans to the company’s website by inviting them to create and submit their own Don Rosen Imports-themed videos. Winners received cash prizes and the contest helped to significantly boost web traffic.
Of course, creating a different experience can’t happen without internal buy-in. We developed a vision brochure that asked employees to “Drive the Talk.” It was a road map for going from business as usual to business as unusual. We launched the new vision and new campaign in a company meeting to great excitement.  
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