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Business as Unusual
Don Rosen Imports Porsche/Audi |
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We began by zigging where everyone else zags. Our
campaign was about relationship building versus just blasting price. Our print campaign balances the Porsche and Audi brands without neglecting to create a singular image for Don Rosen Imports. Ad placement was untraditional, too.
Customers found us in the lifestyle and business section of
the paper — not just the car section. On radio we continue
to build the brand with signature music and language that
underscores a new way of doing business.  
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