Business as Unusual Don Rosen Imports Porsche/Audi We began by zigging where everyone else zags. Our campaign was about relationship building versus just blasting price. Our print campaign balances the Porsche and Audi brands without neglecting to create a singular image for Don Rosen Imports. Ad placement was untraditional, too. Customers found us in the lifestyle and business section of the paper — not just the car section. On radio we continue to build the brand with signature music and language that underscores a new way of doing business.