Business as Unusual Don Rosen Imports Porsche/Audi Our client wanted to do something pretty radical. He wanted to help people actually enjoy the experience of working with a car dealer — from shopping to buying to owning. The goal was to build a different kind of relationship. One that was open, transparent, and on a customer’s terms. Not easy, given how people feel about car dealers. But then, we got to know Don Rosen Imports. We found out that, in fact, they really are different. They don’t work on commission. Their pricing books are open. They shop the competition to keep prices low. They even help customers trade in their cars on eBay. But most of all, they really love the cars they sell and service. If the most powerful link you have with customers is the product itself, then here was an opportunity to fuel the love between Don Rosen Imports and its customers.