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AHA
Centre |
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Yet, as different as each annual report was, when placed side by side they are quite clearly, “Centre” books; embodying the essential elements of the company’s personality and approach. They connect the dots between Centre’s philosophy, people, transactions, the past, and the future. Through a single compelling theme, tied together by strong design and messaging.
Granted, these annuals wouldn’t be right for every company. But that was the point. As the CEO of Centre once said, “Our annual is a kind of litmus test. If
a potential customer ‘gets’ the book, then we’ll probably be the right fit for them. And if not, then we’ve saved everybody some time.”  
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