AHA Centre This story is about a reinsurance company, credit enhancement and an annual report. Bored yet? Let’s start again. This story is about a highly creative global company, run by a group of mavericks who literally reinvented their industry by zigging when everyone else zagged. Well, that’s more interesting. The best stories get across strong messages that encourage their audiences to rethink something. In telling the story of our client, Centre, we needed to rethink everything. Every single year.