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All Cranked Up
Cannondale Bicycles |
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Off-road riders are a different animal altogether. They play hard, but party even harder. So to launch Cannondale’s two new mountain bikes, the Moto and Rize, we invited them to kick back with a cold one at the Tarrywile Lodge. At this cozy microsite, riders could warm themselves by the fire and learn all they wanted about the advanced design of these new bikes. To tweak their curiosity, we ran a slightly bizarre teaser ad followed up by two product ads that reinforce the Test Ride message. All three are ridiculously cheeky in a rabid (and random) mountain-biker kind of way.  
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