 |
|
| |
|
All Cranked Up
Cannondale Bicycles |
|
The teaser ads and launch insert drove readers to a special website, the HiMOD Mansion, where “every biker’s fantasy comes true.” Based loosely on an estate in LA where a guy named Hugh lives, the HiMOD Mansion offered an array of interactive rooms where visitors could learn all the details about the object of their desire, the stunning Miss November. To keep lust levels high at the point of sale, we provided dealers with special kits for decorating their display windows appropriately.  
|
|
|
|
