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All Cranked Up
Cannondale Bicycles |
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To the road rider audience, Cannondale’s premier road bikes have long been known for delivering top performance. But their new Synapse Hi-MOD model offered something more. A sleek and curvaceous carbon frame with a shape designed to make riders drool. So how to introduce this gorgeous new model, scheduled to launch in November, 2008, to a largely male audience? By casting her as a centerfold, Miss November. First came a series of teasers, which alerted readers to watch for an, uh, "exotic" insert in leading bike books.  
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