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The Good Fight
Cannondale Bicycles |
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It was time to take off the gloves. To get down in the trenches. To make the case for Cannondale in no uncertain terms.
This is a bicycle builder with a cult-like brand that had lost touch with its following. They needed to be reminded that Cannondale has never let anything stop it from engineering the ultimate cycling experience for its customers. That Cannondale has always fought to be different, not for the sake of being different, for the sake of being the best.
To tell Cannondale’s story, Mangos created The Good Fight. This gritty, global campaign, created in 2009, epitomized Cannondale’s spirit. And the result was an unqualified victory. According to the 2009 Road Bike Action reader’s survey, Cannondale went from fourth place to first as the brand of road bike most riders planned to buy next. 
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