You mean a beer can't promise you a good time?

When did impatience become a virtue? Real time has devolved into all the time with little time for deeper, more critical analysis or thinking. We seem to run on a perpetual stopwatch mentality. Welcome to what’s been coined “The Age of Impatience.”

As marketers, we should constantly be asking ourselves how we can improve UX and make consumers' lives easier, ultimately leading to increased sales and brand engagement. 

Just like for-profit companies, non-profits need smart strategy to help them stand out in a sea of competitors. 

Guy Fieri forgot to buy the web domain for his new restaurant. Somebody beat him to it and made a mockery of it. Lesson learned the hard way. 

Customers want control and DIY options. And smart companies are restructuring their business models to give them just that. 

Millions of Americans consider mobile to be their "first screen" - ahead of TVs and computers - which means that now, more than ever, mobile is a critical component in your marketing campaign. 

Oh, what a conundrum. In today’s economy, no matter the industry, the story seems to be the same – marketing budgets are down, and the need for marketing is up…way up. So how do you take two contradictory situations and make them play nicely together? 

A new tool claims to predict whether your video will go viral. Would you bet your media dollars on it? 

User-friendly medical records could change the way we engage in our healthcare. Yes please!

Social media and mobile device usage is proving to be extremely influential this holiday season, setting the tone for how brands will need to adjust their consumer engagement strategies in 2013.

Our friend Rick Solano, President & CEO of Mirixa, recently spent time cycling through the Alps sporting his Mangos Kit (bike jersey and socks).  

I love comparative advertising. In fact, I can get into any type of competition, advertising or otherwise. 

As expected, Apple announced today the launch of iPad mini.

The mobile revolution has reached politics with this year’s election. 

36% percent of Americans have “very little” or “no confidence” in US banks … Gallup Poll, 2011

It’s been another interesting month in the world of technology. Before we get started showing you some of the fantastic things coming your way in the near future, let’s check in and see how RIM is holding up. 

The other day I remarked on the passing of Andy Griffith to a coworker old enough to know whom I was talking about. A young intern was standing nearby and I said, “You don’t know who Andy Griffith is, do you?” She shrugged and replied, “No. Should I?”

I love the power of a well-positioned brand. A well-executed brand logo is flat-out memorable. Just the sight of it congers up a powerful set of feelings.

So now I can go to Harvard, MIT, Stanford or Penn. I can go for free. I don’t even have to apply. Or leave my kitchen table. Or change out of my jammies. 

So we are most definitely post-lull. It’s been an interesting last month after the FB IPO. Seems the market isn’t responding too well to platforms that offer huge numbers of users versus ones that have actual revenue (107 times actual vs. valuation according to some). 

I’m slightly obsessed with Pinterest. And I’m not alone. This year’s social media phenom — now the third most popular social network in the US behind Facebook and Twitter — made internet history as the fastest site ever to cross the 10 million user mark.

As more and more online behavioral data is gathered about each of us, without our knowing when or why it’s being gathered, or how it’s being used, what are the implications for marketers and their brands?

When I was a kid at summer camp in Canada in the 1960s, on clear nights I would take out my transistor radio and slowly, slowly turn the dial until Bob Prince emerged from the static. 

You’ve probably heard your boss tell you at one time or another to “push the envelope” on a particular task or project.