Mangos, a full-service Philadelphia advertising agency, has created a new website for Navarro Saxophone Mouthpieces, a Florida-based company that makes exquisite, custom mouthpieces for some of the most talented sax players in the world. (rafaelnavarro.com)

The website needed to showcase not only the brilliant, museum-like quality of each mouthpiece, but also communicate a great deal of detail and content. It was critical that the site’s elegantly open design solution not be at the expense of the rich content and information desired by a serious musician before choosing a mouthpiece. In addition, it was essential that the e-commerce perform flawlessly, yet simply. The Navarro site is heavily CMS-driven, but uses the latest special compression software to enable very fast CSS loading. The site also utilizes social media through endorsing musicians and links to their blogs, Twitter feeds and video content. The result has been an early grass-roots buzz that has musicians already lining up for their own custom mouthpiece.

According to Rafael Navarro, the skilled “artist” behind each mouthpiece, “I believe that the mouthpiece is really the closest part to a musician’s soul. With each piece I craft, I am freeing up a player’s creativity. I knew that working with Mangos, my dream would be realized in an exciting site that conveys the passion I feel for what I do.”

Bradley Gast, President of Mangos, remarks “It is a true privilege to help Rafael bring his brand to life with such impact and clarity. I’d also like to thank rising star, John “Bueno” McCartney, for his tireless and brilliant programming on this site.”

About Rafael Navarro

Rafael Navarro is one of the world’s premiere makers of custom mouthpieces for saxophones. His mouthpieces are sought after by musicians – pros and amateurs alike – who want phenomenal sound quality that’s remarkably affordable. For more information about Navarro Saxophone Mouthpieces, please visit rafaelnavarro.com.

Posted: 2012-06-13