Big data and the black box.
As more and more online behavioral data is gathered about each of us, without our knowing when or why it’s being gathered, or how it’s being used, what are the implications for marketers and their brands?
Marconi at the plate.
When I was a kid at summer camp in Canada in the 1960s, on clear nights I would take out my transistor radio and slowly, slowly turn the dial until Bob Prince emerged from the static. He was the legendary announcer of my beloved Pittsburgh Pirates, and thanks to the 50,000 watt power of KDKA, the team’s flagship station, I could hear his colorful, corny catch phrases and rapid-fire play-by-play 350 miles from home.
Please don’t push the envelope.
You’ve probably heard your boss tell you at one time or another to “push the envelope” on a particular task or project. Somewhere along the line you learned that phrase was a metaphor for going all out. But what envelope was the boss actually referring to? And what’s so inspiring about pushing an envelope anyway? Would pushing a mailing label accomplish the same thing? What about pushing other forms of office stationery?
Does your brand have sisu?
Sisu (pronounced “sea-sue”) is a uniquely Finnish word that, loosely translated, means “guts.” But this translation doesn’t really do it justice. To a Finn, the concept of sisu has a mystical, almost mythic quality; it’s a trait that is deeply embedded in their national spirit and identity.
Not so mad about The Pitch.
So, why is our industry so in love (to a degree) with AMC’s Mad Men, but pretty snarky about the new reality show The Pitch? Pitch-bashing tweets trended high the night of the show’s sneak peek.
April Technology Trends Report
This is the first post in what will be a monthly update on key things happening in technology. We will be reporting on tech trends that affect our customers, other brands and the advertising world in general. So here it goes!
King context is the message.
There is a recent Dan Wieden video that really got us thinking about mediums, storytelling and context. In essence, he talks about the inter-relationship of communication mediums (screens) and the importance of understanding how and when to use them.
Bending reality.
The word “uchronia” is another term for alternative history. A combination of scholarship and imagination that looks at what happened in the past and poses, “what if?”
You’re over connected?
Ah, the ubiquitous nature of information these days. It’s everywhere. Recent “digital overload” clamoring by, well by everyone basically, has itself even gotten tired already. Yes, we know, you’re feeling overloaded. Fact is, things have already changed, the revolution has already happened and it’s time to deal with it.
© 2012 Mangos